MARKETING + ADVERTISING

With a rich history of steering go-to-market strategy endeavors for industry leaders like Autel Robotics and ULC, developing marketing collateral has been instrumental in amplifying their market presence. Catalyzed success for notable names including The Real Deal and TEC Building Systems through strategic and impactful campaigns.

REDEFINING HOW BUILDING AUTOMATION IS OBSERVED

Executed over 100 portfolio case study projects involving job site photography, on-site interviews, and copywriting to bolster sales collateral.
Oversaw and collaborated on the design and development of the new website, enhancing UX/UI experiences for clients.
Conducted internal interviews with team members to ensure accuracy in touchpoints and sales materials for submissions and bid opportunities.
Developed thorough and accurate cut and data sheets for comprehensive product documentation.

Created impactful monthly ads for leading US and UK utility magazines, elevating brand visibility at ULC Robotics.
Maintained dynamic webpages showcasing R&D milestones, securing ongoing funding and award opportunities.
Developed compelling sales collateral for major RFP submissions, contributing to successful engagements with industry giants like Equinor and NYSERDA.
Orchestrated media relations for timely undertakings, ensuring press coverage and enhancing ULC Robotics' market presence.

FROM NEW DEV TO TOP BROKERS - IT'S COVERED

Managed a portfolio of 25 clients monthly at The Real Deal, providing support for top news stories, including industry leaders like Marcus & Millichap, Sotheby's, Tishman Speyer, and other Fortune 500 counterparts.
Orchestrated 30-day promotional journeys for clients, ensuring C-level executives engaged with content across multiple touchpoints.
Produced interactive art shared across emails, social platforms, newsletters, and web banners to enhance client visibility and engagement.
Developed customized reports for each client campaign, offering insights into ROI and key metrics, enabling informed decision-making.

SPOTLIGHTING TOP TECHNOLOGY IN THE CONSTRUCTION FILED

Led nationwide job site visits, capturing large installations for MAX USA Corp's technology—case studies, web updates, and videos.
Developed impactful job site profiles and case studies, showcasing MAX construction tech's support for union workers.
Supported and collaborated on a successful 6-month, $1.5 million billboard campaign, elevating MAX USA Corp's brand visibility.
Collaborated on radio spots for strategic market shares, supporting a successful A/B-tested new product activation for select markets.